Understanding Customers through Research Using SmartSurvey software, the Alton Towers team administer a range of surveys across the theme park for predominantly research purposes, to gather customer insight. The data gathered enables them to: Fuel future decision-making.

Who are Alton Towers Customers?

– Customers expect their needs to be met, to have a good day and to be kept safe at all times. if they are booking in a group, Alton Towers offer different prices so that it will be cheaper for young adults, teenagers etc. They also offer this for pupils who come on a school trip as they are in a big group.

How are Alton Towers environmentally responsible?

Alton Towers are environmentally responsible as they have environmental teams who monitor activities, a traffic management team who help improve congestion around the local villages and they are constantly expanding their recycling abilities.

What is the scope of Alton Towers?

First opened as a theme park in 1980, Alton Towers has delivered over 1 billion rides to thrill-seeking guests throughout its 37 year history. Whilst our passion is putting smiles on people’s faces, health and safety is paramount and our number one priority is the wellbeing of all our guests and employees.

Can you just turn up at Alton Towers?

Alton Towers Theme Park, Waterpark & all accommodation are now open. Anyone wishing to visit, including Passholders will need to pre-book a ticket in advance as we have reduced our capacity to allow for social distancing. If the date is unavailable on the calendar, that date is unfortunately sold out.

What is Alton Towers known for?

Alton Towers Resort is home to over 40 rides and attractions, for guests of all ages.. Our 10 main rollercoasters are the stars of the show, each with record-breaking elements designed to thrill and delight anyone brave enough to ride.

How do you handle internal customers?

Check out these four ways to treat your internal customers as well as your external ones.

1. Make service simple. No one wants to hunt for answers.
2. Exceed expectations. Another trick to awesome service is always remaining ahead of the curve.
3. Celebrate wins as a team.
4. Champion personal growth.

Why is internal customer satisfaction important?

Having satisfied customers leads to increased revenue and increased brand awareness. Having satisfied employees is the key contributor to a companies success — especially in tough economic times. Providing great internal customer service may be easier than you think.

Is Alton Towers eco friendly?

As of Jan 1st 2019, Alton Towers Resort also become a plastic straw free zone, successfully removing plastic straws from our restaurant and bars, replacing them with eco-friendly and biodegradable paper alternatives – that’s reduction of 832,720 plastic straws over the year!

How does Alton Towers deal with customer service?

At Alton towers they employ the best staff that are trained to deal with the high expected levels of customer service, staff all where a uniform this to ensure that they remain clean and recognized Alton towers also employs over 1500 members of staff and they are all divided to work over different areas of the park to help with customers

How does Alton Towers use smartsurvey for research?

Using SmartSurvey software, the Alton Towers team administer a range of surveys across the theme park for predominantly research purposes, to gather customer insight. The data gathered enables them to; Fuel future decision-making.

How is Alton Towers improving its theme park experience?

In an effort to enhance the Alton Towers Resort and Theme park’ guest experience before he/she even books a reservation, Alton Towers Resort and Theme park will enhance its website to extend its personal touch to the technological realm.

How is Human Resource Policy at Alton Towers?

As their is limited explanations of human resource policy in case study however Alton tower need to provide training for operating new ride installed in the park before its opening and they need to have policy to treat each member of staff equally and paid standard for like paying them on hourly basis or monthly basis.