BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are using creative out of the box ideas to attract and engage more target audience.

What is ATL & BTL in marketing?

“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.

Is BTL digital marketing?

Above The Line (ATL) and Below The Line (BTL), digital channels are defined within these acronyms that the biggest advertising, marketing and creative agencies have been using for many years (since 1954 to be exact).

What is the difference between ATL and BTL?

ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group. Uses conventional marketing mediums such as TV, Radio, Print media, Internet, etc.

What are the ATL and BTL activities?

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; …

Is public relations ATL or BTL?

than Above the line (ATL) strategies. These may include activities such as direct mail, public relations and sales promotions for which a fee is agreed upon and charged up front. Above the line is a type of advertising through media such as TV, cinema, radio, print, banners and search engines.

What does TTL mean in marketing?

Through The Line
Through The Line (TTL) “Through the line” refers to an advertising strategy involving both above and below the line communications.

Is social media a BTL?

The main types of below-the-line advertising systems include direct mail campaigns, social media marketing, trade shows, catalogs, and targeted search engine marketing. Below-the-line advertising methods tend to be less expensive and more focused versus above-the-line strategies.

What is TTL strategy?

Through The Line (TTL) “Through the line” refers to an advertising strategy involving both above and below the line communications. This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

Is sales promotion ATL or BTL?