What is a special price discount is given as an incentive to wholesalers and retailers?
John Peck 
Marketing Essentials 2012 – Chapter 17 Activity
| A | B |
|---|---|
| What is a special price discount that is given as an incentive to wholesalers and retailers? | promotional allowance |
| The business often has the least control over which type of promotion? | publicity |
Which of the following is the term for price discounts given by the manufacturer to wholesalers and retailers?
Marketing Essentials – Promotional Concepts & Strategies – Ch. 17
| A | B |
|---|---|
| buying allowances | a price discount given by manufacturers to wholesalers & retailers to encourage the purchase of a product |
What are incentives that encourage customers to buy products or services?
Among the most common are trade shows, sales contests, trade allowances, training, product demonstrations, free merchandise and push money. One of the most common types of sales promotions, particularly in in B2B markets, are trade shows.
Are low cost items given to consumers at a discount or free?
Marketing Ch 17 Review
| A | B |
|---|---|
| premiums | low cost items given to consumers at a discount or for free |
| coupons | certificates entitling customer to cash discount on purchase of product |
| factory packs | free gifts inside package, Cracker Jacks |
| traffic builders | low cost premiums like keychains given away free to consumers, keep name in mind |
Which techniques are used for sales promotion except?
Important techniques of sales promotion are as follows:
- (1) Rebate:
- (2) Discount:
- (3) Refunds:
- (4) Product Combination:
- (5) Quantity Gift:
- (6) Instant Draw and Assigned Gift:
- (7) Lucky Draw:
- (8) Usable Benefits:
What is a paid form of communication to encourage customers to make a purchase called?
Advertising
Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services or the sponsor itself- essentially commercials and ads (whether digital or print).
How are discounts / incentives related to a contract?
Hence such discounts/incentives can be said to be reducing the original price payable by the distributor on account of fulfilling certain conditions of the contract and hence cannot partake the character of it being a consideration against any supply of services made by the distributor. 5.
What kind of incentive does an eCommerce store offer?
A direct price-off incentive that an eCommerce store offers to a shopper in return for a purchase made, e.g. “Apply $5 Discount”. A price-off incentive can appear as a direct cash discount or with the use of a coupon code.
Which is the best example of a seasonal discount?
This is a variation on a volume discount. Seasonal discount. A price reduction may be offered at certain times of the year when sales would normally be slow. For example, a hotel at a ski resort might offer low prices during the summer months when it would otherwise have few visitors. Trade discount.
Why are discounts given to distributors in the trade channel?
Distributors’ discounts are price deductions that systematically make the net price vary according to buyers’ position in the chain of distribution. They are so called because these discounts are given to various distributors in the trade channel, e.g., wholesalers, factors (Adatias), dealers and retailers.
