The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.

What is core product and example?

Core product is a concept that describes the utility that a consumer derives by using the product. For example, the core product of a car is the core benefit that it gives, which is the ability to move places at a fast pace. Transportation is the core product in this.

What is augmented product?

a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc.

Which of the following is the best definition of an augmented product?

An augmented product is a product that has been designed by its seller to include several additional benefits and features beyond just the physical product. Usually, these additional benefits come in the form of intangible features and services that accompany the purchase of that product.

Which of the following is the best example of an augmented product?

An e-commerce site offering free shipping for products from a certain price level, or a free phone accessory with the purchase of a phone, etc., are examples of augmented products.

What’s the difference between augmented product and core product?

So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car’s manufacturer and any after-sales service. The augmented product is an important way to tailor the core or actual product to the needs of an individual customer.

How is core value turned into a product?

Marketers should turn the core benefit, the core customer value they identified into an actual product. This involves developing product features, design, a quality level, a brand name and even a packaging. The smartphone you finally buy as well as the car are actual products.

How are the three levels of product completed?

Finally, the levels of product are completed with the augmented product. The augmented product rounds of the three levels of product, being built around the core value and the actual product. It simply offers additional consumer services and benefits.

Which is an example of a core product?

That’s because the core product is the BENEFIT of the product that makes it valuable to you. So with the car example, the benefit is convenience i.e. the ease at which you can go where you like, when you want to. Another core benefit is speed since you can travel around relatively quickly. The ACTUAL product is the tangible, physical product.