Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

What is the need and importance of consumer education?

Consumer education provides the public with the information it needs on products and services so it can make well-informed decisions on what it is purchasing and from whom it purchases. It helps consumers understand their rights and become active participants in the buying process.

What is the importance of consumer health?

The importance of consumer health are given below: It helps people to take right service on right time. It gives the knowledge of the existing laws and protection of their consumer rights. It helps to encourage consumer to be united and raise collective voice against the practice of adulteration and quackery.

Why is consumer buying behavior important for marketers?

Study of consumer buying behavior is most important for marketers as they can understand the expectation of the consumers. It helps to understand what makes a consumer to buy a product. It is important to assess the kind of products liked by consumers so that they can release it to the market.

Which is the best description of consumer behavior?

Buyer or consumer behavior is the attitude displayed by a person while buying, consuming and disposing a product or service. Customer behavior could be affected by several factors.

Why is customer behavior important to business managers?

These information help companies and business managers to know the reasons behind the purchase or rejection of a product or service by the customer. To understand customer behavior, marketing experts usually examine the buying decision processes, particularly factors that trigger customers to purchase a product.

How are marketing experts interested in customer behavior?

To understand customer behavior, marketing experts usually examine the buying decision processes, particularly factors that trigger customers to purchase a product.