Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.

What is the product depth in business?

Product Depth Defined Product depth is the number of variations or subcategories of a product that a retailer offers. For example, if a store primarily sells greeting cards, it likely has a lot of product depth, such as 100 different types of sympathy cards.

What is product line meaning?

A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

Why is product depth important?

Understanding the product mix of a company is essential to study and analyze its brand image. A company with more product width and depth is seen as more diversified. More diversification means less risk as the company lowers its dependence on one product or product line.

What is production depth?

Production depth relates to one important aspect of the production structure in a national economy. The indicator reflects the share of national production that is created in the country itself. The indicator is calculated as the value added share of production: (Value added/Production) × 100.

What is product line and example?

“A product line is a group of related products produced by one manufacturer. For example, products that are intended to be used for similar purposes or to be sold in similar types of shops.” If you have several products with something in common, you can put them into one group.

How to describe the depth of a product line?

For example, Medicam toothpaste sells four sizes and two flavors mean it has a depth of eight. Another thing I want to discuss is average depth of product line. Suppose a company first line depth is 8 and second one is 10 the average depth is 19. The length of product mix means total number of products within a company’s product lines.

What does depth of product mix really mean?

It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line. Thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10.

How is product line length related to product line width?

Thus, the total number of products against the total number of product lines forms the length of the product mix. This equation is also known as product line length. Product line width. The width of the product mix is equal to the number of product lines within a company.

What makes up product breadth and product depth?

Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix.