Unique Ways to Get Your Product in Front of Retail Buyers

1. Hold off on the sales pitch. Instead of constantly calling or emailing a buyer to pitch your product, approach it from a new angle.
2. Create a YouTube video.
3. Build up a following.
4. Send samples with customized notes.

How do you reach the buyer?

How to Approach Potential Buyers*

1. Familiarize yourself with the market.
2. Select an appropriate market for your capabilities.
3. Prepare written materials.
4. Initiate contact with a telephone call.
5. Clarify the details of the business relationships.
6. Deliver what you promise.
7. Be persistent without being a pest.

How do you pitch to a retail buyer?

Your aim is to persuade the buyer to see you for a face-to-face pitch. When contacting them, stress how innovative the product is, its commercial viability and how it will delight customers. Include as many facts as possible so the buyer isn’t left guessing – you need to tell the story really well to hook the buyer.

How do you email a retail buyer?

Keep it simple

1. Short introductions to what you sell and your business, why you’re contacting the buyer, how you’re relevant to them.
2. Tell the buyer what you’re selling at the beginning of the email and make it really clear.
3. Include a few low res product images.

How do I find retailers for my product?

How Can I Pitch My Products to Get Them Stocked in Retail Stores?

1. Answer: First of all, high fives that your customers love your stuff!
2. Differentiate your products.
3. Pitch in person (and be persistent)
4. Attend trade shows.
5. Don’t just rely on your retail placements.

What are the needs of your buyers?

5 Different Buyer Needs Your Content Has to Answer

• Functional Needs. This need relates to some function or task that must be performed.
• Situational Needs. These needs usually result from conditions or circumstances experienced by the buyer.
• Social Needs.
• Knowledge Needs.
• Psychological Needs.

Where can I get contact information for a buyer?

The Salesman’s Guide —part of Retail Sales Connect—is another great resource for getting access to buyer contact information. They sell guides based on category. For instance, they have a book called “Gift and Houseware Buyers”.

Where can I find list of retail buyers?

The Chain Store Guide is a company that basically sells buyers’ names and contact information. They probably have the most comprehensive list of buyers’ names as well as one of the most expensive.

How to access retail buyers to sell wholesale products?

The Salesman’s Guide is another great resource for getting access to buyer contact information. They sell based on category. For instance, they have a book called Gift and Houseware Buyers. If you have a gift item, this would be the perfect book for you! Ultimately, this is also a great resource for finding buyers’ contact information.

How to get your product sold in big box stores?

Here are her six tips to getting your product on a big box store shelf 1. A product website is essential Having a great website for your product is essential to your success with retail buyers. If you bring them a product, they will probably do a search online to find your website so make it professional. 2. Showcase product videos