Marketing strategies of HUL for urban area :  Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss.  Focuses on short supply chain for distribution.  To meet the every needs of people everywhere.  Also uses Direct selling channel, franchisee to reach everyone e.g. Aviance, Ayush.

What are the CSR activities of Hindustan Unilever Limited?

3.3 Swachh Bharat Abhiyan

• Washing Hands five times a day.
• Using a toilet for defecation.
• Adopting safe drinking water practices.
• Environment – HUL CSR reducing the environmental impact of its activities.
• Project Shakti – HUL CSR empowering women to empower the nation.

What does Hindustan Unilever do?

Hindustan Unilever Limited (HUL) is an Indian consumer goods company headquartered in Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fast-moving consumer goods.

What is the competitive advantage of HUL?

For distribution — an area of competitive advantage for the corporate major — HUL is now leveraging technology to form smarter market feedback mechanisms, reduce time to market, and improve availability of products, in order to remain a preferred partner for customers.

What Unilever’s strategy shift means for HUL’s investors?

Unilever’s new strategy focuses on fewer categories aiming at higher and profitable growth. HUL’s near to medium term performance may feel the effect, if it follows suit. Ravi Ananthanarayanan.

What are the CSR activities?

CSR activities may include:

• Company policies that insist on working with partners who follow ethical business practices.
• Reinvesting profits in health and safety or environmental programs.
• Supporting charitable organizations in the communities where a company operates.

What is Project Shakti?

Project Shakti enables rural women in villages across India to nurture an entrepreneurial mindset and become financially independent. Their role enables them to sell HUL products to the small retail outlets in their immediate village as well as directly to the households within the community.

What is the promotion mix of Hindustan Unilever?

14. 14 Hindustan Unilever Limited Analysis of Promotion Mix of Hindustan Unilever Limited: Promotion communicates to communicating with consumers. It will offer information to support them in constructing a choice to purchase a product or service.

Why are Unilever products good for the environment?

On the other hand, product innovation can increase Unilever’s product attractiveness by addressing the needs of increasingly health-conscious consumers. Similarly, the company has an opportunity to make its business more sustainable and environmentally friendly to attract and retain environmentally conscious consumers.

What are the brands of Hindustan Unilever Tea?

In the tea category HUL has Lipton and under the brand name Brooke Bond it has Taaza, 3 Roses, Red Label and Taj Mahal. In the coffee category Hindustan Unilever has the brand BRU. Under the brand name Annapurna it sells Salt and Atta.

When was Ayush launched by Hindustan Unilever?

Vanaspati manufacturing company  In 2002 HUL launched AYUSH  In 1935 they joint with united ayurvedic soap. traders limited  In 2004 it came into the water  All these 3 players mixed together purifier segment and launched and form HUL in 1957.