true social entrepreneur
Was shocked to hear last night of the sudden death of Anita Roddick, Body Shop founder and campaigner extraordinaire. She was a true pioneer in this field, providing inspiration, time and support to countless other organisations and social entrepreneurs.

Why is Anita Roddick a successful entrepreneur?

She grew a single shop into an international empire and proved that a company can gain loyal customers and succeed by simply providing product information rather than employing high-powered advertising and high-pressure selling. Early in her career, Anita Roddick displayed a natural talent for garnering free publicity.

What did Anita Roddick believe?

In 1990, Roddick founded Children on the Edge, a charitable organisation which helps disadvantaged children in Eastern Europe, Africa and Asia. She believed that business should offer a form of moral leadership, being a more powerful force in society than religion or government.

Who was Anita Roddick and what did she do?

The late Anita Roddick, a great example of female entrepreneurship, was the founder and chief executive of British cosmetics company, The Body Shop, producing and retailing beauty products that shaped what became to be known as ethical consumerism. Photo credit: Positive Nation.

How many Body Shop stores did Anita Roddick have?

By the end of 1992, there were more than 700 Body Shop stores generating $231 million in sales. However, as The Body Shop’s profits and name-recognition grew, the Roddicks began paying more attention to social causes than their business, launching an array of environmental projects rather than revamping the company’s aging product line.

Who was the photographer for the Anita Roddick commercial?

The campaign evolved from positioning developed by ethical communications consultancy Host Universal. They created the image of the naked red-haired doll, hands behind her head and wind in her hair, that became the embodiment of the campaign. The photographer was Steve Perry.

How many products does Dame Anita Roddick use?

Roddick’s 25 primary products were not so different from those of earlier cosmetic queens; it was the way she sold her Bedouin-recipe moisturiser that was new.